Product data that clears the gate.
We collect your product data from the systems you already have, get it approved — and publish it to the data pool, the register and the authority. Once, to every recipient.
Grocery and self-care · Pharmacy · Building materials · Healthcare supply chain
In force
PPWR
The packaging regulation has applied since 12 August 2026.
30.12.2026
EUDR
The deforestation regulation for large and medium-sized operators. Covers timber and wood-based building products too.
Q3 2027
Vilma → GS1
Swedish building materials move into Validoo. Vilma and Finfo are retired.
Since May 2026
EUDAMED
Registration of operators and products is mandatory.
The problem
Three things make product data a risk
The requirements arrive from different directions but land in the same dataset — and that dataset is read by machines, not by people.
One error is enough
A missing field, a unit in the wrong format or an image below the requirement fails the whole item. Roughly half of all product data falls at the first validation.
Requirements stack up 2026–2028
PPWR has applied since 12 August 2026, EUDR from 30 December 2026, Vilma is replaced by GS1 during 2027 and the product passports roll out 2027–2028. Same items, more gates.
More decisions are made by systems
Data pools, registers and purchasing systems read your data by machine. What is not structured does not exist — nobody opens a product sheet on your behalf.
Golden Record
One truth. Every recipient.
Your data sits in a PIM, an ERP, spreadsheets and product sheets today — in different versions, with different spellings. We put it in one quality-assured original and publish from there.
The Golden Record is not a new system. It is the decision about which value applies when four systems say four different things — and a history showing who decided it, and when.
That is why the same work carries through every gate. The net weight you establish for Validoo is the net weight the PPWR report needs. The material you state for the packaging is the material the product passport will ask for.
Do the data work properly once and it carries through all four. The alternative is four projects that know nothing about each other.
How it works
Errors are caught before publishing — not after
Your data is collected where it lives. We structure it, validate it and show exactly what needs fixing, before the data pool has a chance to reject it.
▸ Click a source to follow the flow.
…
- ValidooGS1 Sweden· standby
- GDSNNordic pools· standby
- Regulatory reportPPWR· standby
Schematic illustration of the validation flow, simplified. Format errors are corrected automatically because the conversion is unambiguous. Factual errors are never corrected by us — they are flagged to you and stop the publication until you have decided.
Sectors
Different shelves. The same gate.
Your product has to pass a data gate that rejects it when something is missing. We know the gate — which fields stop you, why, and what it takes to get through the first time.
Building materials
Validoo · GDSN
The Vilma standard is being replaced by GS1 and the whole sector moves into Validoo. Every supplier signs a Validoo agreement, picks an input route and gets the full range approved. We know what that means in hours.
Onboarding starts Q1 2027 · complete Q3 2027
Grocery and self-care
Validoo · pharmacy schema · VARA
Food, hygiene, toothbrushes, plasters and supplements go through the same gate. Selling to pharmacies adds a separate field schema — and for products inside the benefits scheme the VARA register as well.
PPWR in force · EUDR 30 December
Healthcare supply chain
GDSN · ECHO
Regions ask for structured item data according to the ECHO model, the European GS1 effort in which Sweden is a core country. We make your data publishable in every ECHO market, not just one.
Shared data model updated 2026
The gates
Where your data has to pass
| You sell | The gate | If the data fails | We |
|---|---|---|---|
| Grocery and self-care | Validooand the Nordic data pools | The item is not published. The product never reaches the shelf. | We do it |
| To pharmacies | Validoo with the pharmacy schemaplus VARA for benefit products | The chains cannot order the item. | We do it |
| Building materials | Validoo via GDSN, from 2027 | The item disappears when Vilma is shut down. | We do it |
| To regions and hospitals | GDSN via the ECHO data model | The item is not in the range. No order. | We do it |
| Medical devices | EUDAMEDUDI-DI | The product may not be placed on the market. | Ask us |
| Medicinal products | Safety features and serialisation | The pack may not be dispensed. | Ask us |
The data core
One data core. Several uses.
The same quality-assured original carries the publishing, the regulatory reports and whatever comes after them.
- Core
GS1 publishing
Validoo, GDSN and the Nordic data pools. Fields, hierarchies, media and receipts — all the way to an approved item.
- Module
Regulatory compliance
PPWR evidence, EUDR traceability and report extracts built on the same fields the publishing already requires.
- Next
Machine readability
Digital product passport and machine-readable product data. Iron and steel first, the battery passport February 2027, textiles, tyres and aluminium during 2027.
ReportReady
From packaging data to a report-ready basis for the Swedish producer responsibility organisations. Every kilo can be traced back to its source.
Reach
One way in. Twelve recipients.
The same item data can reach Validoo, EPD, Synkka and ten more systems — without rebuilding anything. We handle the rules that separate them.
Ten GDSN data pools and two industry databases. Same item data, different rules.
- SEValidooSweden
- DKGS1Trade SyncDenmark
- NOTradesolution EPDNorway
- FISynkkaFinland
- NLGS1 Data SourceNetherlands
- DE1WorldSync / AtrifyGermany
- BE/LUMy Product ManagerBelgium and Luxembourg
- CHfirstbaseSwitzerland
- USSyndigoUSA
- CACommportCanada
- SEDabasSweden· Industry database
- NOMatinfoNorway· Industry database
Publishing is done through our partnership with FMCG Solutions. Validwell is responsible for regulations, data quality and Nordic publishing.
How we work
Start by finding out where you stand
Three steps. You can stop after the first — most do not.
- Step 1
Data diagnosis
Fixed price from SEK 49,000 · 2–3 weeks
We run 50–200 of your items against the rule set that applies to your gate and show exactly what would be rejected and why.
- Rejection analysis field by field
- Prioritised remediation plan
- Estimated effort in hours
- Step 2
Remediation
Fixed price per item volume · 1–3 months
We correct and structure the data, set up the publishing flow and build the packaging and material model. Including collection from your suppliers — that is usually where it stalls.
- Publishing to your data pool
- PPWR and EUDR evidence
- Supplier collection
- Step 3
Ongoing
Subscription from SEK 4,900 per month
We own the publishing and the regulatory monitoring for you. New items, changed rules, new registers — and an audit trail that holds.
- Publishing of new items
- Quarterly regulatory report
- Audit-proof history
Who we are
A specialist team that does one thing
Validwell has a team with long experience in GS1 publishing and regulatory product data. We build no PIM and replace no ERP. We take your data the last stretch — through the gate.
Find out where you stand
Book a 30-minute review. We look at your range and your gate and tell you plainly whether you have a problem.
- Which data gaps you have today
- Which requirements and dates actually apply to you
- What it would cost to get it right